Rains is a contemporary rainwear lifestyle brand creating waterproof designs for the global citizen. Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Rains is of the opinion that proper rainwear need not come at the cost of considered design. Rather, Rains apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today.l that Dassler described Adidas as "The three stripes company"
The name Rains celebrates the basic element to which Rains products are designed to protect the wearer from: rain. A word that has historically been a bearer of both joy and discomfort, Rains offers the opportunity to reclaim the word and view inclement weather as an opportunity rather than an inconvenience. Each product in return becomes a celebration of precipitation and the opportunity that lies within a rainy day..
Since 2012, Rains has set out to rethink quality rainwear. Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, Rains launched with just one product: a poncho. The season after, Rains launched with a full collection of waterproof apparel, bags, and accessories. Today, each collection continues in the same spirit; providing a mix between revitalized designs from rainwear archives and original rainwear solutions found exclusively at Rains.
Each Rains product is initiated to honor and challenge traditional perceptions of rainwear. In conjunction to providing quality waterproof products, Rains apparel, bags, and accessories are designed to mix function with fashion. Headquartered in Denmark, a Scandinavian undertone of simplicity remains constant in the Rains aesthetic, yet each product is carefully considered for the global customer.